Beer kegs are one of the most valuable asset of a beer company. Managing these assets in an effective and efficient way is one of the most important drivers of a company’s success. As this impacts mainly on the profitability and productivity of the beer company.

In a highly competitive and continuously changing market as is the beer market on a worldwide level, having a strict control on these main assets, having them identified in an individual way and tracking their complete life cycle, is becoming one of the main objectives.

To maximise the beer kegs rotation rate, to have a powerful control on the production and distribution processes, to have a strict control on the maintenance of the kegs, to be able to do a quality control, handle return claims, and to be able to identify and manage the kegs by brand, the company must ensure they are managing their assets throughout the complete life cycle – from the time assets are bought to the time they are retired.

This life cycle has different phases: acquire, track, manage and dispose. These phases involve every aspect of the asset which includes labour, administration/maintenance, equipment and inventory. Each one of these phases presents an opportunity for improving your return on investment (ROI).

Authorised TouchStar partner ‘Athelia’ offers a complete and/or modular business specific solution to solve the issues concerning the life cycle and supply chain management of the beer kegs – KegFlow®.

The key benefits this solution offers are:

• Obtain comprehensive data and an information system to create statistical analysis on beer keg production, distribution and maintenance.
  
• KegFlow® offers you a state of the art “first in first out” keg management.
  
• Automatic control and access to production and distribution data.
  
• Management tools to improve and control the rotation rate of the kegs, lowering this way the keg inventory.
  
• Individual keg identification to have an improved asset tracking and maintenance programmes.
  
• Measurable reduction of kegs loss and theft.
  
• Improved quality of beer kegs, and the consequent improvement of sales and positive brand recognition.
  
• Real-time batch identification to support recall issues.